Community organizing
Hi Oli. Do you know if CEA is planning projects to organize/strengthen/develop/manage/safeguard the existing EA community? Reading Will's forum updates, I get the impression that CEA's strategy is almost entirely centered on growth; there seems to have only been one major issue focused on existing members (Gleb and InIn), and in that case, Will thought it wasn't CEA's place to intervene.
For a typical nonprofit - eg., the Planetary Society, or the Sierra Club - things center around large numbers of low-involvement members, who read a newsletter and donate some spare change occasionally, but don't (and aren't expected to) commit more than a few hours a month. In that context, maximizing raw signup numbers makes sense, and marketing guides rightly emphasize that strategy. However, the premise of much of EA is that enthusiasts will often make much deeper commitments: choosing a different career (80K), donating a significant fraction of their income (GWWC), giving away a chunk of their equity (Founders' Pledge), permanently making major diet changes (various animal orgs), redesigning their research to focus on safety (MIRI/FHI/FLI), etc. If each member makes a major commitment, then it makes more sense to invest in protecting and enhancing that contribution, for the same reason the Army spends months training each recruit rather than just handing out crates of M16s.